System of Business Development and Marketing

BusinessTo enhance business, industries have been targeted in the areas where the Institute has established expertise. As a result of interaction with industries, basic and application oriented research could be taken up as collaborative programmes which in long run could culminate into sponsored project and/or development of exploitable technologies. Simultaneously, our efforts would be directed towards identifying partners for scale up work and also to exploit commercially viable research and fund generating agencies. Marketing and business development is being enhanced through

  • Personal contact and advertisement
  • Participation in trade and industrial fairs
  • Collaborating with industries such as GNFC, GSFC, Reliance, NALCO, PEPSICO, HUL etc and finding interaction with government agencies for identified projects of socioeconomic importance where we are having expertise.
  • New avenues are being explored through assessing the requirements of customers and where the capabilities are not fully available; we could endeavour to develop the same in-house. This will help to develop new clientele, besides orientating our R&D groups towards the need of the industries.

Ensuring customers satisfaction / report

  • Prompt response and delivery,
  • Technical service after transfer of know-how
  • Providing timely test result
  • Right guidance

Global Awareness on our Research & Development Ativities

Conducting periodical seminars in industrial areas related to the result of the institute and in consonance with our strength, capabilities and outcome. Arranging demonstration of process and working units, viz. ED units, RO plants, herbal extract concentrator, brine density device, iodine testing kit etc. which would be used as a tool for enhancing business development.